The Parasol Journal

What actually happens in a pop-up

Interviews, features and first-hand reporting on New York pop-up retail — written from inside the storefronts, by the company that holds the leases.

Contributors. The Journal publishes outside writers by invitation only, people with first-hand experience of pop-up retail: founders, designers and operators. Every piece is edited by Anna Konowalous before it runs. We do not accept unsolicited submissions, sponsored posts or paid links, and contributors are credited with a short bio and a link to their own site.