Launch your next Pop Up with confidence.

Parasol Projects is NYC's leading Pop Up partner, managing 150+ activations annually across Manhattan's most sought-after retail neighborhoods—SoHo, Nolita, Lower East Side, and Tribeca.

From finding the perfect storefront to full production, marketing, staffing, and POS systems, we deliver seamless Pop Up experiences that attract foot traffic, elevate brand visibility, and drive measurable results.

Explore our full suite of services designed to support every stage of your activation—from scouting and build-out to marketing and operations.