TRESemme took over 22 Wooster Street in SoHo for one day only on Saturday, February 14, 2026, opening the A-List Salon to the public in the middle of New York Fashion Week.
Founded in St. Louis by Edna Emme, TRESemme marked 20 years as a haircare sponsor of New York Fashion Week in 2026. That season its backstage team, led by stylists Lacy Redway and Justine Marjan, did the hair for the Fall/Winter 2026 shows of Christian Cowan, Christian Siriano, Cult Gaia and Public School. The salon was the brand's way of taking that backstage work off the runway and handing it to anyone who walked in off the street.
It was built around the new A-List Collection, an 11-piece styling line with a golden vanilla and sandalwood scent, priced at $12.99. The range includes a dry texturizing spray, lacquer shine spray, bonding oil, an instant fix styling stick and hair fragrances, some of them Target exclusives.
Inside, walk-in guests got free runway-ready hair touch-ups using the new products, took Fashion Week photos, warmed up with complimentary hot chocolate on Valentine's Day, and left with A-List Collection giveaways while supplies lasted. The salon ran from 11am to 3pm, with no tickets or RSVP needed.
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