TONYMOLY marked its 20th birthday with a three-day summer pop-up at 21 Spring
Street in Nolita, open 10am to 5pm daily from Friday 24 to Sunday 26 July 2026.
The South Korean beauty brand has spent two decades building a following on
skincare and colour cosmetics sold in packaging that rarely takes itself
seriously - the character-shaped pots, tubes and sheet masks that made it a
fixture of the K-beauty aisle well beyond Seoul.
The anniversary brought that catalogue into an 850 sq ft Nolita storefront for a
single weekend: a short, high-traffic run of the kind that suits a brand
celebrating rather than launching.
Parasol produced this activation.
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.