WildBrain’s beloved Strawberry Shortcake is partnering with nd The Little Words Project to bring the sweetest “Galantine’s Day” event to NYC with a pop-up “bake shop” in SoHo on Valentine’s Day weekend.
This event aims to surprise and delight consumers with an immersive, unforgettable experience—serving up sweet treats and delicious timed giveaways, along with first looks at the latest Strawberry Shortcake products, across games, toys, and plush. Plus, the brand‑new Strawberry Shortcake mascot will be popping by for sweet meet‑and‑greets and picture‑perfect photo fun.
Parasol produced this activation, including buildout and install, painting, signage and graphics and furniture and fixtures.
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.