Snuggle brings Linus' blue blanket to Nolita for two days, with an immersive Peanuts-inspired pop-up built around the one thing the Snuggle Bear and Linus van Pelt have always had in common.
Snuggle is the fabric care brand behind the Snuggle Bear, and it sits within Henkel's North American laundry portfolio. The pop-up marks the brand's collaboration with Peanuts and its "Must be the scent of Snuggle" campaign, which pairs the comfort of a well-loved blanket with the Blue Sparkle scent: bright green citrus, white florals and soft musk. Blue Sparkle runs across three products, a liquid fabric softener, dryer sheets and in-wash scent booster crystals.
What to expect: a room dressed in the Peanuts world, and a blue blanket freshly washed with Snuggle Blue Sparkle that guests are invited to actually wrap up in. Some visitors will leave with a Snuggle icon of their own to keep. Doors are open 10am to 6pm on both days.
2 Rivington Street, Nolita
October 17-18, 2026
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.