Seven Korean labels take over 262 Mott Street in Nolita for two weeks this fall, under one line: curated from Seoul, selected for New York.
Seoul Now: The Edited is the third New York pop-up from Global Link Ventures, which brings emerging Seoul brands to the city and puts them in a storefront rather than a showroom appointment. This edition runs across fashion, beauty and jewelry - GLOW EVENING CLUB, YJACK, RATED GREEN, LIAOND, SUNIQUE, ELROEL and ILLE LAN - with apparel, knitwear, haircare, makeup and jewelry on the shelves. Most of these names have little or no retail presence in the US, so the pop-up is a rare chance to handle the products rather than scroll them.
What to expect: fourteen days of shopping the full lineup in a space designed as a contemporary take on early-2000s style, heavy on pink, with editorial displays, plus exclusive products and limited gifts while they last. Walk-ins welcome for the whole run.
Opening night is Thursday September 24, 6pm to 9pm, doors at 5:30, with a DJ set from Jeremy Leblanche, drinks and light bites and a Polaroid station. That evening is RSVP only and capacity is limited.
262 Mott Street, New York, NY 10012 - two minutes from Broadway-Lafayette and Bleecker
September 22 to October 5, 2026
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.