Little tomato is taking over the Big Apple. For one weekend only, SAUZ is turning 188 Lafayette Street in SoHo into a world of SAUZ, with larger-than-life tomatoes, oodles of noodles and snacks around every corner.
SAUZ is the pasta sauce brand founded by Troy Bonde and Winston Alfieri to give a sleepy aisle some personality: flavor-forward, better-for-you sauces with bold, playful branding made for a new generation of home cooks. In a few short years it has become one of the most closely watched challengers in the category.
What to expect: free stuff, and lots of it, plus limited edition SAUZ merch, from striped aprons to enamel pins and tomato keychains. Be the first to try brand new, never-before-seen SAUZ flavors, and look out for surprises from snack partners Skinnydipped, Back to Nature, Barilla and Big Mozz.
188 Lafayette Street, SoHo, New York
Friday, October 9, 1pm to 6pm
Saturday, October 10, 11am to 6pm
Sunday, October 11, 11am to 6pm
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.