retailmediaIQ brings its sixth annual Pop-Up Shop to SoHo, opening 22 Wooster Street to the public from Friday, October 30 to Sunday, November 1.
retailmediaIQ is a retail industry publication covering the brands, buyers and media that decide what reaches store shelves. Its Pop-Up Shop turns that coverage into a room you can walk into: breakout and emerging brands in one space, where shoppers try products first-hand and meet the people behind them, and where buyers, media and creators come to see what is next. The spring edition featured Herbacin, Blue Lizard Australian Sunscreen, Sarna, Zeasorb, Dr. Sheffield's, Profusion Cosmetics, Update Energy Drink and Sempio Foods.
What to expect: new products across beauty, personal care, wellness and food, with everything in the room there to be tried, and a goodie bag of retail's newest launches to take home. Entry is free and open to the public.
An invite-only VIP preview night for industry guests opens the run on Thursday, October 29. The public shop opens at 10am on Friday, October 30 and closes at 5pm on Sunday, November 1.
22 Wooster Street, SoHo
October 30 - November 1, 2026
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.