The Environmental Working Group takes 188 Lafayette Street in SoHo for two days, opening its EWG Verified pop-up to the public.
EWG is a non-profit research and advocacy organisation best known for its consumer databases on personal care products, food and household chemicals, and for the EWG Verified mark, which certifies products that meet its standards for ingredient disclosure and avoidance of chemicals of concern. The mark now appears across skincare, cleaning and household categories, and shoppers use the organisation's ratings to check what is in the things they buy.
What to expect: a public pop-up bringing EWG Verified brands together in one room, open 11am to 5pm on both days. Entry is public with a $20 donation at the door.
188 Lafayette Street, SoHo
October 17-18, 2026
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