Brooks Running sets up its Hyperion House at 188 Lafayette Street for NYC Marathon weekend, from Thursday, October 29 to Monday, November 2.
Hyperion House is Brooks' race-weekend pop-up, a gathering place for runners, supporters and fans that the brand stages around the major marathons, with guest speakers, shakeout runs, swag and a finishers' celebration. Brooks last took 188 Lafayette Street for the NYC Marathon in 2024.
What to expect: Thursday opens the space with the Brooks community on hand. Friday and Saturday bring limited-edition NYC 2026 merch, a custom photo room, shoe customisation, a scratch-off surprise at the Brooks Run Club desk and local DJ sets. Brooks Run Club shakeout runs leave at 9am both mornings: Friday's is led by JP Flavin and Megan O'Neil, and Saturday's, an easy 5K with check-in from 8:30am and coffee after, by Brooks marathoner Clayton Young. Sunday and Monday are the Mile 27 Celebration, with custom gold foiling of race bibs, a photo room with a big apple and 1 of 1 graffiti sweatshirts.
Hours: Thursday 11am-3:30pm, Friday and Saturday 10am-5pm, Sunday 12-7pm, Monday 9am-3pm.
188 Lafayette Street, SoHo
October 29 - November 2, 2026
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