BODY By Raven Tracy ran a 24-day pop up shop on the corner floor at 262 Mott Street in Nolita, open seven days a week from 11am to 6pm.
Founded in Los Angeles by model and entrepreneur Raven Tracy, BODY is a women's lifestyle and apparel label built on inclusive sizing and a community the brand calls its Body Babes. It trades in elevated basics, athleisure and statement pieces cut in bold, curve-hugging silhouettes with a Y2K streak, and runs a flagship boutique on Melrose Avenue in Los Angeles. The Nolita run gave its East Coast customers somewhere to shop the collection in person.
The build turned all 1,600 square feet pink. Carpet ran wall to wall, brushed metal panels lined both sides of the floor, and preserved florals climbed the facade, hung from the ceiling grid and spilled out of steel planters between the rails. A magenta vinyl graphic filled the front window with the BODY script, readable from both Mott Street exposures. Inside, pink powder-coated rails and custom wooden hangers branded "body" carried leggings, capris and matching sets in orange, black, yellow and navy, with ringer tees embroidered with the B monogram and collegiate-lettered sweats along the perimeter. A full-height screen ran campaign film at the front of the room, and a stanchioned queue led to the counter at the back.
The brand promoted the run on a digital billboard in Times Square.
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