Angry Orchard turns a SoHo storefront into a 1990s video store for two days this October, in celebration of the 30th anniversary of the original Scream.
Angry Orchard Video is a collaboration with the Scream franchise and Fun World, owner of the Ghost Face copyright and trademark. The hard cider brand has built the pop-up around the ritual the film came from: walking the aisles of a rental store, reading the backs of boxes and picking out a scary movie for the night, this time with a cider in hand.
What to expect: a customizable membership card printed with your own photo to guide you through the store, hard cider tastings, exclusive merchandise, photo opportunities and set pieces drawn from moments in the film. Skeet Ulrich, who played Billy Loomis in the original Scream, makes an appearance to launch Mystery Caller, a Ghost Face-inspired cider from Angry Orchard's Thriller Variety Pack.
Open to guests 21 and over.
188 Lafayette Street, SoHo
October 2-3, 2026
Want to pop up here too? Check space availability — then let our production and marketing teams bring it to life.