NoHo

678 Broadway

New York, NY 10012 · 3,500 sq ft · 325 m²

About this space

The whole ground floor, on Broadway

678 Broadway sits on the block between Bond Street and Great Jones, on NoHo’s flagship retail corridor. Great Jones Alley runs directly alongside the building, and Broadway carries the neighbourhood’s heaviest footfall from late morning through the evening.

At 3,500 square feet it is the largest space Parasol holds — one uninterrupted run from the storefront to the back of house, with an open ceiling, a full-length lighting track and polished aggregate floors throughout. The scale suits multi-room builds, runway and event formats, and brands that need a whole floor rather than a corner of one.

In the neighbourhood

  • Great Jones Distilling Co.686 BroadwayDistillery, bar and restaurant next door
  • Michael Andrews Bespoke2 Great Jones AlleyBespoke tailoring, on the alley alongside
  • Il Buco47 Bond StLong-standing Mediterranean restaurant
  • Bleecker Street Records188 W 4th StIndependent record shop
  • 3,500 sq ft ground floorOne continuous run, with a full basement below for stock.
  • High open ceilingsServices left exposed, with a full-length lighting track.
  • Event-readyKitchenette, accessible bathroom, HVAC and business-class WiFi in place.
  • NoHo corridorBroadway between Bond and Great Jones; B D F M at Broadway–Lafayette, 6 at Bleecker.

Availability

Select your weeks

Spaces are available for minimum one week rental, starting on Tuesdays at 10am and ending on Mondays at noon.

Availability and rates for 678 Broadway are handled directly by our team — send an inquiry and we’ll come back within one business day.

0 weeksSelect weeks to book togetherNo payment now — due once your booking is approved.

Previously here

Pop ups at this space

In the wild

As seen on social

Posted by the brands and creators who activated here. Content belongs to its creators.

Coverage

In the press

Independent editorial coverage of activations hosted at this space. These articles were written and published by their respective outlets — none were written, commissioned or sponsored by Parasol Projects.

Location

Getting here

678 Broadway, New York, NY 10012 Open in Google Maps →