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About this space
678 Broadway sits on the block between Bond Street and Great Jones, on NoHo’s flagship retail corridor. Great Jones Alley runs directly alongside the building, and Broadway carries the neighbourhood’s heaviest footfall from late morning through the evening.
At 3,500 square feet it is the largest space Parasol holds — one uninterrupted run from the storefront to the back of house, with an open ceiling, a full-length lighting track and polished aggregate floors throughout. The scale suits multi-room builds, runway and event formats, and brands that need a whole floor rather than a corner of one.
Availability
Spaces are available for minimum one week rental, starting on Tuesdays at 10am and ending on Mondays at noon.
Availability and rates for 678 Broadway are handled directly by our team — send an inquiry and we’ll come back within one business day.
Previously here
Confirm your booking
678 Broadway
Spaces are available for minimum one week rental, starting on Tuesdays at 10am and ending on Mondays at noon.
Key booking terms — please confirm each
You won't be charged now. A producer confirms your dates and issues the lease + invoice.
Once your booking is approved you’ll be sent an email with your booking confirmation, billing information form and client portal access. Bookings are confirmed within 48 hours. If we have any more questions our team will reach out by email, so please keep an eye out.
While you wait — we handle the build, the marketing and the day-to-day running of your pop-up.
See our production services →Coverage
Independent editorial coverage of activations hosted at this space. These articles were written and published by their respective outlets — none were written, commissioned or sponsored by Parasol Projects.
Location
In the wild
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