Pop-ups live or die by foot traffic. Our marketing team specializes in rapid-deployment campaigns designed for short-term activations—combining Parasol's network of 50,000+ NYC members with targeted paid ads, influencer partnerships, and strategic media placements to drive qualified visitors to your door.

Whether you need basic visibility or a full-scale launch campaign, we build custom strategies that match your timeline, budget, and goals. From content creation to paid media management, we handle every channel so you can focus on delivering an exceptional in-store experience.

MARKETING PACKAGES

THE ESSENTIALS | $2,000 - $2,800

For brands with existing marketing teams who need basic visibility

✓ Pop-up listing on Parasol website

✓ Parasol membership email announcement (50K+ subscribers)

✓ Social media content for your channels (2-3 posts/week)

✓ Basic photography session (2-3 hours, 15-20 edited images)

✓ Social engagement report

Best for: Established brands with in-house marketing who need exposure to Parasol's local audience

GROWTH & ENGAGEMENT | $4,400 - $6,000

For emerging brands who need consistent promotional support

Everything in The Essentials, plus:

✓ Enhanced social package (daily stories, 5 posts/week, 2 reels/month) ✓ Dedicated SEO blog post ✓ Micro-influencer outreach (3-5 influencers) ✓ 2 industry platform placements (TimeOut, Infatuation, etc.) ✓ Paid social campaign setup & management ✓ Video content creation (2-3 short-form videos) ✓ Partiful event creation & management

Best for: Brands launching their first pop-up or needing consistent content and influencer support

PREMIUM CAMPAIGN | $9,600 - $12,000

For established brands or flagship activations that need maximum reach

Everything in Growth & Engagement, plus:

✓ Full-day photography + videography (4+ hours, 40+ images) ✓ Comprehensive branding package ✓ Multi-platform paid campaigns (Meta, Google, TikTok) ✓ Major influencer partnerships (2-3 mid-tier, 50K-200K followers) ✓ Daily community management ✓ Weekly performance reports with optimization ✓ Press outreach and media kit ✓ Pre, during, and post-event coverage

Best for: Major brand activations, product launches, or multi-week residencies requiring full-service marketing

À LA CARTE SERVICES

Build your own custom package based on your budget and needs

Parasol Network

Access Tap into our community of 50,000+ NYC pop-up enthusiasts through website listings, email announcements, geolocation push notifications, premium featured placement, and cross-promotion with other activations.

Content Creation

Professional photography and videography sessions, social media content packages, Instagram Reels and TikToks, behind-the-scenes coverage, and user-generated content curation.

Digital Marketing

SEO-optimized blog posts, paid social campaigns across Meta, Google, and TikTok, email marketing campaigns, custom landing pages, and Partiful event management.

Influencer & PR

Micro and mid-tier influencer partnerships, press outreach, media kit creation, and strategic platform placements on TimeOut, Infatuation, and local discovery sites.

Analytics & Reporting

Social engagement tracking, weekly performance reports, campaign optimization, and comprehensive post-activation wrap reports.

HOW IT WORKS

1. Strategy Call — Discuss your goals, target audience, timeline, and budget

2. Custom Proposal — Receive tailored marketing plan with recommended channels and pricing

3. Content Prep — We create assets, schedule influencer partnerships, and set up campaigns

4. Pre-Launch Push — Paid ads, email blasts, and social content go live 1-2 weeks before opening

5. Ongoing Optimization — Daily monitoring, community management, and real-time adjustments

6. Post-Campaign Reporting — Detailed analytics on reach, engagement, foot traffic, and ROI

MARKETING FAQs

How far in advance should I book marketing services?

Ideally 3-4 weeks before your Pop Up opens. This gives us time to create content, secure influencer partnerships, and build audience awareness. That said, we've executed successful campaigns with as little as 1 week notice for rush activations.

Can I combine à la carte services with a package?

Absolutely! Our packages are starting points. We frequently customize by adding specific services (like extra influencers, additional photography days, or PR outreach) based on your needs.

What kind of foot traffic results should I expect?

Results vary based on your product, location, and campaign scope, but our Premium Campaign clients typically see 200-500+ daily visitors during peak activation periods. We provide realistic projections during your strategy call based on your specific situation.

Do you handle paid ad budgets or is that separate?

Ad spend is separate from our service fees. We recommend budgeting $1,000-$3,000 for paid campaigns depending on your goals and timeline. We manage the campaigns and optimize spend on your behalf.

What platforms do you prioritize for pop-up marketing?

Instagram and TikTok drive the most foot traffic for pop-ups, followed by targeted Google and Meta ads. We also leverage Parasol's email list (50K+ NYC subscribers), local discovery platforms (TimeOut, Infatuation), and Partiful for event-based activations.

Can you work with our existing brand guidelines and assets?

Yes! If you have brand guidelines, logos, or existing content, we'll work within your established visual identity. If you're starting from scratch, we can create a cohesive branding package.

What's included in "community management"?

Responding to comments and DMs, engaging with tagged content, monitoring brand mentions, answering customer questions, and flagging any issues that need your attention.