Brands testing physical retail for the first time You're ready to sell in person but not ready to commit to a full storefront.

Founders launching new collections or products You need market feedback before scaling up.

Growing brands wanting NYC visibility You want to be in Manhattan without the pressure of running an entire store alone.

Teams ready to sample, sell, and learn You're looking for real-world exposure with lower risk and upfront costs.

We curate the space Each Shop Share location features 3-10 complementary brands selected to create a cohesive shopping experience—not a crowded marketplace.

You show up and sell Bring your product, staff your section, and engage directly with NYC shoppers. We handle the space setup, logistics, and operational coordination.

You keep your revenue No commission on sales—just a one-time licensing fee and small refundable deposit.

The Details

• Duration: Wednesday–Sunday (5 days)

• Hours: 11am–7pm daily

• Setup: Tuesday 10am / Teardown: Monday by 12pm

• Location: High-traffic Manhattan neighborhoods (SoHo, Nolita, LES)

• Included: Rails, furniture, mirrors, WiFi, and shared foot traffic

• Requirement: Brand representative present during operating hours

Curated retail environment Your brand is featured in a polished, high-traffic Manhattan storefront—not a temporary booth.

Shared production & operations Setup, teardown, day-to-day coordination, and space management handled by Parasol.

Built-in foot traffic Benefit from an active, multi-brand space that attracts engaged shoppers.

Operational support Guidance from teams with years of experience managing shared retail spaces.

We're not a listing platform—we're leaseholders and operators who manage hundreds of Pop Ups annually across NYC. We understand how shared spaces work and what causes friction if they're not managed properly.

Our approach:

• Curate brands carefully for complementary fit

• Manage logistics responsibly so nothing falls through the cracks

• Create cohesive environments that shoppers actually want to explore

Shop Share isn't about cutting corners—it's about making thoughtful choices that let you test, learn, and build momentum in NYC retail without overcommitting.