Turn your Pop Up vision into reality with our full-service production team. We manage everything from custom buildouts and furniture sourcing to day-of staffing and permits—so you can focus on what matters: your brand and your customers.

Whether you're launching a weekend activation or a multi-month residency, our experienced production crew handles the heavy lifting. We coordinate with trusted local contractors, fabricators, and vendors to deliver seamless execution from concept to teardown.

DESIGN & BUILDOUT SERVICES

Bespoke Interior Design

Our in-house designers create custom layouts tailored to your brand and space. Includes initial consultation, conceptual floor plan, furniture layout, and design renderings to help you visualize the final look.

Installers & Fabricators

Skilled technicians manage everything from full buildouts to artwork installation. We collaborate with trusted local contractors to bring your design to life—on time and on budget.

Custom Painting

Transform your space inside and out with professional painting services. Our experienced team matches your brand colors perfectly, delivering a high-quality finish that elevates your Pop Up's aesthetic.

Vinyl Graphics & Signage

Communicate your brand story through eye-catching visuals. We design and install window decals, wall murals, floor graphics, and custom signage that create an immersive brand atmosphere.

FURNITURE & FIXTURES

Curated Furniture Rentals

Access our eco-friendly inventory of chairs, tables, pedestals, mirrors, changing rooms, and wall-mounted shelving. Don't see what you need? We'll source it for you. Reserve at least one week before your Pop Up start date to ensure availability.

Custom Fabrication

Need something specific? Our fabricators can build custom fixtures, displays, and installations unique to your activation.

OPERATIONS & LOGISTICS

Staffing Coordination

We handle staff scheduling and coordination so your Pop Up runs smoothly from open to close.

Security Services

Experienced professionals ensure your space, products, and customers are protected throughout your activation.

Permit Acquisition

Navigate NYC regulations with ease. We secure necessary permits including alcohol licenses for beer and wine service.

Cleaning Services

Keep your Pop Up looking pristine with our ongoing cleaning and maintenance support.

EVENT ENHANCEMENTS

Catering & Bartending

Coordinate professional catering and bar service for opening events, press previews, or VIP nights.

Branded Merchandise

Design and source custom merch including hats, t-shirts, tote bags, and mugs to extend your brand beyond the Pop Up.

Specialty Add-Ons:

• Custom NEON signage design and installation

• A/V equipment and installation

• Custom floral design for interior and exterior spaces

• Bluetooth speaker rentals

• Delivery coordination through our shipping partners (we cannot receive packages on behalf of clients)

HOW IT WORKS

1. Consultation — Share your vision, timeline, and budget during an initial planning call

2. Design & Planning — Receive custom floor plans, renderings, and production timeline

3. Vendor Coordination — We secure contractors, furniture, permits, and all logistics

4. Installation — Our team builds out your space, installs fixtures, and handles setup

5. Ongoing Support — Day-of coordination, staffing, and maintenance throughout your activation

6. Teardown — Complete breakdown and space restoration at the end of your Pop Up

PRODUCTION FAQs

How far in advance should I book production services?

We recommend booking at least 3-4 weeks before your Pop Up start date for standard buildouts. Complex fabrication or custom installations may require 6-8 weeks. Furniture rentals should be reserved at least one week in advance.

Can you work with my own contractors or designers?

Absolutely. We're happy to collaborate with your existing team or manage the entire production independently—whatever works best for your project.

What's included in a "full buildout"?

A full buildout typically includes space design, construction/installation, painting, signage, furniture setup, and day-of coordination. We'll create a custom scope based on your specific needs and space.

Do you provide production services outside of Parasol spaces?

Yes! While we specialize in our own locations, we can provide production support for Pop Ups in other venues across NYC.

What happens if something breaks or needs adjustment during the Pop Up?

Our team provides ongoing support throughout your activation. We're available to handle maintenance, adjustments, or last-minute changes as needed.

Can I see examples of past buildouts?

Yes! Check out our Pop Ups or browse our Instagram @parasolprojects to see recent activations and production work.