MEMBERSHIP BENEFITS
Turn Foot Traffic Into Sales with Parasol Membership
When you host a pop-up with Parasol Projects, you're not just renting a space—you're tapping into a highly engaged community of shoppers actively seeking unique brand experiences.
Pop-up marketing isn't like traditional campaigns—you have days, not months, to drive foot traffic. We design time-bound strategies that fill your space with the right people, using precise local targeting across email, social media, and our Parasol Membership network. When you book with us, thousands of qualified members receive real-time, location-based notifications when they're walking distance from your activation—reaching shoppers at the exact moment they're ready to visit.
FAQs
Is membership promotion included with space rental?
Yes! When you rent a Parasol Projects space, promotional support through our membership program is included. We can discuss enhanced promotion options based on your specific needs.
How many members will see my pop-up?
Our membership base continues to grow across NYC, Miami, and Los Angeles. The exact reach depends on your location and timing, but we'll work with you to maximize visibility through targeted notifications and multi-channel promotion.
Can I offer exclusive deals to Parasol members?
Absolutely! Member-exclusive offers often drive higher engagement and foot traffic. We encourage brands to create special incentives for our community.
How do I customize my notification message?
When you book your pop-up, we'll work with you to craft notification copy that aligns with your brand voice and highlights your key offers. You have full control over what members see.
When do notifications go out?
We coordinate timing with you based on your pop-up schedule. Notifications can be sent when members are nearby during your operating hours, ensuring they reach people who can actually visit.
What information do you need from me?
Just your pop-up details: dates, location, operating hours, key offerings, and any special promotions or member-exclusive deals you'd like to feature. We'll handle the rest.
Can I track results from membership promotion?
Yes, we can provide insights on notification engagement, email open rates, and social media reach to help you understand the impact of our promotional support.