A digital twin is a virtual representation of your physical Pop Up space. Visitors can explore the environment online, navigate through the layout, and experience the activation as it was designed—even months after the physical space has closed.

This isn't about replacing in-person experiences. It's about extending them.

For brands and creative teams, digital twins provide:

• Extended access for audiences who couldn't attend in person

• Longevity beyond a limited-time activation window

• A shared reference point for press, partners, and internal teams

• Documentation that captures the experience authentically

Digital twins are most effective when:

Your Pop Up is experience-led and visually considered The space itself tells a story worth preserving.

You have audiences outside the immediate local market International customers, press, or partners who can't visit in person.

There's value in keeping the activation accessible after it ends You want the experience to continue working for you—as a reference, sales tool, or archive.

You need meaningful documentation Beyond photos, you want people to actually move through and experience the space.

Digital twins aren't necessary for every Pop Up—and we'll tell you candidly if it's not the right fit.

Partnership with 360DESIGN We work closely with 360DESIGN to create accurate, navigable virtual environments that mirror your physical space.

Captured during your activation The digital twin is created while your Pop Up is live, using precision scanning technology.

Accessible anywhere, anytime Once created, your digital twin can be embedded on your website, shared via link, or used for internal presentations.

Focused on accuracy and usability We avoid feature overload and gimmicks. The goal is to faithfully mirror the physical space so the digital experience feels familiar, intentional, and easy to navigate.