De:maf and Parasol Projects have long been collaborators — and this time, we've come together to create something truly special. The House of De:maf marks the latest chapter in our ongoing partnership, bringing De:maf's beloved K-beauty skincare philosophy to life inside our SoHo space in an immersive, intimate pop-up experience.

Running through June 21, The House of De:maf invites you to slow down, tune into your skin, and discover a personalised routine curated just for you. Book a complimentary 30-minute 1:1 skin reading with founder Regina, watch live product demonstrations, and shop exclusive discounts on De:maf's full product range — all in a beautifully designed space made for discovery.

Event Details

📍 21 Spring Street, New York, NY 10012

🗓 Open daily through June 21, 2026

🕙 11:00 AM – 7:00 PM

🎟 Free admission — walk-ins welcome

What to Expect

• 1:1 Skin Demo: A complimentary 30-minute personalised skin reading and routine assessment with founder Regina. Come with little to no makeup on for the best experience.

• Gacha Machine: Bring an empty De:maf product bottle for a free spin to win prizes.

• Can't make it to NYC? Shop up to 35% off sitewide during the pop-up period at demaf.us.