Mizz Korea lit up 188 Lafayette with its signature glow for the brand's very first pop up, held November 7-8, 2025, from 11 AM-6 PM. Founded by Caroline Choi and launched in March 2025, the glow-centric Korean beauty line welcomed fans to explore its streamlined collection: a cleanser, toner, serum, moisturizer, and a sealing oil designed to deliver radiant skin with ease at the Mizz Korea Glowcery.
Guests tried their luck with scratch-off cards for a chance to win a free product or a complete set, with nearly 25% walking away as instant winners. Purchases were paired with complimentary Seoul-inspired snacks and coffee, adding a warm, cultural touch to the experience.
And the hero offering? The full Mizz Korea kit distills the classic 10-step K-beauty ritual into five simple, high-performing steps, proving that luminous skin doesn't have to be complicated.
Mizz Korea's Glowcery
November 7 - 8
Website: https://mizzkorea.com/
188 Lafayette Street
New York, New York 10013