VT Cosmetics brought Korean Beauty to 188 Lafayette in SoHo, inviting skincare lovers to trade in products that disappointed them in exchange for full-size VT essentials, including the cult-favorite Reedle Shot. Lines were wrapped around multiple blocks, with the first 30 guests at the VT Cosmetics Skin Pharmacy receiving generous gift bags stocked with hero products. Inside, visitors played interactive games, collected additional products, and enjoyed in-depth skin and scalp analyses to better understand their unique needs.

This is not the first Korean beauty brand to take over a Parasol space - and it certainly won't be the last. More K-Beauty moments are on the way.