Hugimals is bringing all the cozy feels to 251 Elizabeth with their latest pop up - and the 3-year anniversary celebration on Thursday, October 9 was one to remember. From close friends to industry tastemakers, guests gathered from near and far to celebrate founder, Marina Khidekel and the brand that's redefining comfort.

Designed to soothe and ground, Hugimals' weighted plushies - ranging from 2 to 10 lbs - promote calm and relaxation for anyone who's ever felt overstimulated. And with the celebration falling just a day before World Mental Health Day, the timing couldn't have been more fitting.

Stop by 251 Elizabeth in NoLita from October 8-11 to find your perfect Hugimal and experience the calm for yourself.