Refy Beauty brought The Refy Paper Shop to life at 213 Bowery on September 13-14, 2025, transforming the space into a celebration of timeless beauty and inclusion. Walls were lined with striking banners of women of all ages proudly wearing Refy - a reminder that being iconic never goes out of style.

Guests were treated to complimentary coffee or matcha along with a mini Clear Gloss, while the pop-up doubled as a chic retreat for tastemakers looking to unwind during the buzz of New York Fashion Week.