Known for its fresh, hand-picked Spanish olives, it's no wonder Graza drew lines down the block for its one-day-only "Into the Grazaverse" pop-up at 188 Lafayette. The event marked the launch of Graza's new glass bottles - and the incredibly fresh olive oil inside them.

Part surrealist dinner party, part edible art show, "Into the Grazaverse" invited guests into a playful world of culinary creativity, all while showcasing that Graza olive oil really is good on anything. Visitors explored immersive tastings and whimsical setups, making the experience feel equal parts delicious and unexpected.

Held on September 6, 2025, from 2-7pm, the pop-up capped off with a special giveaway - the first 100 guests received a complimentary Graza glass duo set to take home.