On Saturday, August 2, 2025, O'Raie made their NYC debut with the O'raie NYC Reveal: Sip, Glow & Go!, hosted at 213 Bowery. From 10 am to 5 pm, visitors stepped into an energized, glow-forward experience where they could sip, consult, and embrace the brand's aesthetic first-hand. The first 15 guests went home with complimentary O'raie visors, the first 30 enjoyed free skin consultations, and the first 100 were treated to cupcakes and coffee.