SIGMA @ 21 Spring Street March 7 - 29, 2025
Images captured with the new radically simple Sigma BF camera anchor the experience. Ronkonkoma, NY, February 24, 2025 - Sigma America is hosting a Pop-Up Space in March at 21 Spring Street in Manhattan's Nolita neighborhood to introduce the company's elegantly updated visual identity, the radically simple Sigma BF camera, and recently announced lenses including the first-ever 300-600mm F4 zoom lens. Celebrating the Art of Engineering and Engineering for Art, the space will showcase artwork captured with the new camera by esteemed photographers.
The Pop-Up Space will be open daily 10AM-6PM beginning Friday, March 7 and will run through 2PM Saturday, March 29. Guests will have an exclusive first look at the just-announced Sigma BF camera, an elegant new 24-megapixel full-frame camera designed to look as sharp as its images. Available in silver and black, with updated all-metal I series lenses to match, the Sigma BF is carved from a single ingot of aluminum and is the first interchangeable lens camera to feature haptic controls*. Featuring a minimalist design and completely reimagined interface, the camera truly embraces radical simplicity.
*As of February 2025, per Sigma
On weekdays, attendees will have the opportunity to learn more about Sigma's new products and visual identity from Sigma team members. Weekends will feature meet-and-greets with photographers, Instagrammers and influencers including Yu Shi, Max Loewenstein, Bri Hall, Ethan Barber, plus Chris Greer and Paul Daniel, co-hosts of the new PBS series View Finders, Sigma CEO Kazuto Yamaki, and others throughout the month.
The full schedule of special events is available here:
https://buytickets.at/sigmacorporation/1599173
While priority admission will be given to registered attendees during special events, walk-ins are welcome throughout opening hours.
To learn more about the Pop-Up, please visit sigmaphoto.com.
