PMADE IN ESTONIA Sustainable Design and Digital Innovation

📍 May 16-22, 2024, Lafayette Gallery, SOHO 📍

Discover UPMADE in Estonia: Tradition Meets the Future in Circularity and Digital Innovation

This exclusive event is taking place for the first time in New York City, with top design leaders from Estonia. You will find out why this tiny country is now recognized as having the "most unicorns per capita in Europe" and "the most start-ups per capita in Europe," and how it became the world's first 100% digitally transformed society. You will hear the backstory of the startup culture where products like Skype were born, and how Estonia became the world leader in digital governance, its innovative e-Residency program, and how this is revolutionizing the creative and entrepreneurial landscape.

📅 Don't Miss the Opening Night on Friday, May 17, 5 pm. Moderator @suryavanka

Explore UPMADE in Estonia - an exhibition that bridges traditional Estonian design, where circular design principles, novel materials, and the essence of Estonian culture converge.

Discover unique artifacts that celebrate traditional craftsmanship and take home a piece of Estonia from our pop-up shop.

📅 Monday, May 13: A lecture and workshop "Upmade system and Digital Product Passport" by Upmade pioneer, Reet Aus PhD, at @prattinstitute

📅 Sunday, May 19: Leather workshop "Sip and Stitch" with accessory designer and a recent @e_residents of Estonia, @anthonylucianohandbags, at his glamorous studio in the Garment District.

📅 Tuesday, May 21: Screening of @reetaus Documentary "Out of Fashion". Q&A with Reet Aus PhD at Scandinavia House @scanhouse