ohii @ 213 Bowery September 8 - 9, 2018 / 12 - 9pm Launch Party: September 7, 2018 / 6 - 9pm

Join Urban Outfitters in introducing their new beauty brand, ohii. A 13 piece, 29 sku assortment, ohii fills in the blanks of every beauty routine, with thoughtful products developed to work well with others.

ohii seeks to enhance each person's beauty with easy-to-use skincare products, carefully curated palettes, and clever multi-use applications.

ohii is beauty that feels right - the products are not focused on troubleshooting beauty problems, rather enhancing your features.

ohii is feel-good beauty; beauty for everyone; beauty that's just fun: it's for you.

On Friday, September 7th, guests can enjoy refreshments, live music, Chillhouse manicures, Illustrations by Allesandro Alano, a Photobooth, as well as giveaways all night long!

The ohii collection and corresponding campaign will go live Monday, September 10th, and will live in all Urban Outfitters stores across North America and online at urbanoutfitters.com and ohii.com.