Women standing in line for a fashion shop in New York City

NYC Pop-Ups This Weekend 10-12 April 2026

Updated every week. Here's what's open across New York City this weekend!

Emma Chamberlain x West Elm NYC Pop Up

April 11, 2026 | West Elm, 2 Main St, Brooklyn, NY 11201

EMMA CHAMBERLAIN x WEST ELM - The drop lands in-store. pull up early. doors open at 10 am. - free Chamberlain Coffee for the first 100 people in line - limited zines + exclusive giveaways with every purchase - giveaways for bespoke handmade tile wall hangings by commenting on this post (while supplies last) https://www.instagram.com/p/DWy9XN7jcI6/


BlackPink [DEADLINE] Official Pop-Up Store

April 9-12, 2026 | 30 Wall Street, Lower Manhattan

Global K-pop icons BLACKPINK bring their highly anticipated [DEADLINE] album experience to New York City with an immersive four-day pop-up at Space Kei. Following record-breaking global activations, this limited-time retail experience invites BLINKs to explore a multi-layered spatial journey through the world of BLACKPINK's latest creative era.

Four Immersive Zones:

Private Closet Zone — Step into a member-inspired space showcasing the distinct personal styles of JISOO, JENNIE, ROSÉ, and LISA through curated merchandise collections and high-fashion pieces.

JUMP Merch Zone — Experience BLACKPINK's newest song "Jump" brought to life in a street-infused environment featuring neon pink visuals, industrial elements, and graphic grids capturing the track's gritty energy.

Mini Stage Character Zone — Enter the playful, toy-like world of BPPOPUP (BLACKPINK's cartoony animal counterparts) in a miniature concert setup complete with speakers showcasing the group's whimsical side.

Gallery Showroom — Browse premium pieces and curated collection highlights displayed in a refined gallery-style space featuring the full [DEADLINE] merchandise lineup.

Exclusive Merchandise: On-site access to the complete [DEADLINE] collection including exclusive items from the JUMP and BPPOPUP lines, concept-driven pieces, and character-focused collectibles embodying BLACKPINK's current creative direction.

Location: Space Kei, 30 Wall Street, New York, NY 10005

Hours:

  • April 9-10: 12:00 PM - 7:00 PM

  • April 11: 11:00 AM - 7:00 PM---

  • April 12: 11:00 AM - 5:00 PM

Admission: Free entry (merchandise available for purchase)

Note: Artists will not be in attendance. Merchandise available until sold out.


The Sampler — 173 Elizabeth Street, SoHo

The Sampler returns to the Lower East Side with a curated activewear sample sale featuring spring's most coveted athleisure brands at unbeatable prices. Shop Bond-Eye, Left on Friday, Year of Ours, Splits59, and more — all at up to 70% off retail.

What to Expect

Discover premium activewear, swimwear, leggings, sports bras, and athleisure essentials perfect for spring. From tennis skorts to ribbed sets, color-blocked leggings to sculptural swimwear, The Sampler brings NYC's best selection of sample sale pieces in sizes XS-XL. First come, first served — inventory is limited and styles sell out fast.

Details

Location: 173 Elizabeth Street, Lower East Side

Opening Day: Tuesday, March 31 at 2:00 PM

Daily Hours: 10:00 AM – 6:30 PM (April 1-12)

Dates: March 31 – April 12, 2026

Visit thesampler.nyc


HART Jewelry new york storeHART Jewelry — 251 Elizabeth Street, Nolita

Charleston-based jewellery brand HART has taken up residence in Nolita with their signature custom charm bracelets and necklaces. Each charm is designed by founder Hart Hagerty and rooted in Latin symbolism. The new Bezel Collection features cubic zirconia gems, while Ready-to-Wear pieces are hand-strung using gemstones sourced from India. Open Monday–Saturday 11 AM–7 PM, Sunday 11 AM–6 PM.

Dates: November 30, 2025 – May 25, 2026

Address: 251 Elizabeth Street, New York, NY 10012

Hours: Mon–Sat 11 AM–7 PM | Sun 11 AM–6 PM

More info: parasolprojects.com/pop-ups/2025/11/30/hart-jewelry


millie-savage-jewelry-pop-up-nolita-nyc.avifMillie Savage — 247 Elizabeth Street, Nolita

Melbourne-based jeweller Millie Savage makes her return to New York with a new Nolita activation. Millie works with precious stones — particularly opals custom-cut from Mintabie, South Australia — and hand-crafts each piece with her team across studios in Bali and Fitzroy. Ethically sourced, unique, and built to last.

Address: 247 Elizabeth Street, New York, NY 10012

More info: https://parasolprojects.com/pop-ups/2025/03/06/millie-savage/


The Shelf food storeThe Shelf — 2 Rivington Street, Lower East Side

After a hugely successful run in Nolita, Miami-based snack brand The Shelf has extended their New York pop-up into a larger space on Rivington Street. The Shelf curates unique, better-for-you snacks that actually taste good — no 12-pack commitments required. Part lifestyle brand, part gourmet pantry.

Address: 2 Rivington Street, New York, NY 10002

More Info: https://parasolprojects.com/pop-ups/2026/01/27/the-shelf/


Looking for more NYC pop-ups?

Browse the full Parasol Projects pop-up calendar at parasolprojects.com/pop-ups. This page is updated every week with current activations.

Interested in hosting your own pop-up in NYC? View our available spaces