Never Miss a Pop-Up Again!

Stop finding out on Instagram that you missed your favorite brand's sample sale. No more endlessly saving events only to forget about them. With Parasol Membership, you'll get real-time notifications when you're near a pop-up—no research, no FOMO, just effortless discovery.

Best part? It's completely free.

How It Works

1. Sign up using the form below and choose your notification preference (SMS or email)

2. Add your membership card to Apple Wallet

3. Get notified when you're near exclusive pop-ups, sample sales, and member-only offers

Your digital membership card alerts you to pop-ups right around the corner while you're out exploring the city. It's that simple.

What You'll Get

As a Parasol member, you'll be first to know about:

• Exclusive discounts and offers from global and emerging brands

• Sample sales and limited-time pop-ups across Manhattan

• Freebies and special perks at local partner businesses

• Real-time notifications based on your location

We host over 100 pop-ups each year spanning fashion, beauty, jewelry, home goods, design, and art. Check out our past pop-ups to see the brands you can expect.

Frequently Asked Questions

How much does membership cost?

Parasol Membership is 100% free!

Who should sign up?

If you're based in New York, Miami, or Los Angeles and love discovering unique brands, attending sample sales, and exploring pop-ups, this membership is for you.

What kinds of brands participate?

From established global labels to exciting emerging designers across fashion, beauty, jewelry, home, and more. Browse our past pop-ups to see who we work with.

How do notifications work?

Once you add your membership card to Apple Wallet and enable notifications, you'll receive real-time alerts when you're near participating pop-ups and partner locations. We focus on quality over quantity—you'll only hear from us when there's something worth knowing about.

Where do pop-ups happen?

We host over 100 pop-ups each year across New York City (including NoLita, SoHo, and the Lower East Side), Miami, and Los Angeles.

Can I suggest a local business for partnerships?

Absolutely! We're working to bring more discounts and perks to neighborhoods across all our locations. Get in touch with your suggestions—maybe we'll get you that discount at your favorite local spot.