Art Gallery Rental
Pop Up Gallery
Welcome to Parasol Projects
New York City is the global epicenter for art, and there's no better time to showcase your work than during major art events like Armory Week, Frieze New York, or the NY Art Book Fair. With Parasol Projects, you gain access to premium locations, expert support, and unparalleled exposure to collectors, curators, and art enthusiasts.
The Opportunity
Take advantage of the heightened energy and attention during NYC's biggest art moments. From The Armory Show (welcomes around 65,000 visitors to Frieze Week (welcomes around 25,000 visitors), these events draw thousands of art collectors, curators, and media representatives, all seeking fresh talent and innovative presentations.
Why Pop Up with Parasol Projects?
- Prime Locations: Showcase your work in prestigious NYC neighborhoods like SoHo, NoLita, or Chelsea, surrounded by top galleries, cultural landmarks, and high foot traffic.
- Turnkey Spaces: Our spaces are fully equipped with gallery-grade amenities, including professional lighting, and gallery walls, ensuring your art looks its best.
- Promotion Support: Leverage our established network and marketing expertise to attract art lovers, industry professionals, and the press.
- Flexible Terms: We offer short-term rentals tailored to the schedules of major art events, making it easy for you to host a Pop Up that aligns perfectly with the art world's busiest moments.
- Proven Track Record: With over 12 years of experience collaborating with artists, galleries, and brands, Parasol Projects has built a reputation for delivering impactful and seamless activations.
Featured Spaces
Our spaces are curated with artists and galleries in mind. Whether you need an intimate venue for a solo exhibition or a larger setup for a group show, we have the perfect solution. Check out all of our white box locations here.
213 Bowery
LOWER EAST SIDE
This 900-square-foot venue is a canvas ready to host your next immersive experience store, showroom, or art exhibition. With polished concrete floors and versatile walls, the space provides a modern aesthetic that complements any creative vision. The back area includes two storage rooms that can easily transform into fitting rooms, plus a unisex bathroom for convenience.
21 Spring Street
NOLITA
This exceptional 850-square-foot retail space is located in the heart of NoLita, at the bustling corner of Spring and Elizabeth Streets. Positioned in one of New York's most vibrant shopping districts, this space ensures maximum visibility and foot traffic. Your gallery will thrive in a dynamic environment that attracts both local and international visitors year-round.
About Parasol Projects
For over a decade, Parasol Projects has been connecting artists and galleries with premium pop-up spaces in New York City. Our mission is to make art accessible and create unforgettable experiences for both creators and audiences.
Ready to exhibit?
Get in touch with our team to discuss your vision and find the perfect space for your Pop Up.
Exciting Locations
Our spaces are curaated with artists and galleries in mind. Whether you need an intimate venue for a solo exhibition or a larger setup for a group show, we have the perfeect solution. Check out all of our white box locations here.
The experience was amazing. It validated my concept, I met tons of great individuals (whether customers or not) and got a substantial amount of orders from total strangers! Thank you for everything, for the warm welcome and the prompt attention to all my questions.
I have used Parasol Projects to produce and rent art gallery space in NYC a few times now and they are amazing. Super professional, responsive and they do an amazing job to help promote our events which is greatly appreciated. I consider them part of my Surfergirl Gallery A-team and I wouldn't even think of working with anyone else.
It's so empowering to produce your own Pop Up, and not as hard as one might think! Plus, Parasol makes it so easy! The space came in pristine condition, and the entire team had great communication with me, helping me out with any extras, all I had to do was "Pinkify" the place and that was the fun part!
The space was the perfect canvas for our pieces of art during the visionary shoes exhibit "A Walk of Art". The world we created at the gallery was more than we could ever expect. The location of the gallery was just in line with our target audience that. The staff of Parasol Projects was always there for support and advice. We can't wait to be back at Parasol with our next adventure.