We're leaseholders, operators, and producers who live in the world of temporary retail every day.

Parasol Projects was built to solve a problem we experienced firsthand: launching a Pop Up shouldn't require navigating dozens of vendors, permits, and logistics while trying to focus on your brand.

We exist to absorb that complexity—so brands can create memorable experiences and property owners can activate vacant spaces confidently.

We provide end-to-end Pop Up services across Manhattan's most sought-after neighborhoods—SoHo, Nolita, Lower East Side, and Tribeca.

Our services include:

• Location scouting in high-traffic retail corridors

• Full production—design, build-out, fabrication, and install

• Marketing—time-bound campaigns that drive real foot traffic

• Operations—POS systems, staffing, permits, and day-of coordination

• Shop Share—curated multi-brand activations for brands testing NYC retail

• Digital twins—virtual extensions of physical activations

Whether you're launching a product, testing a new market, or creating an experiential activation, we deliver turnkey solutions that work.

For Property Owners

We help landlords and leaseholders fill vacant retail spaces with vetted brands and professionally managed Pop Ups.

You get:

• Reliable short-term income without long-term lease commitments

• Brand vetting and operational oversight

• Professional coordination from contract to move-out

• Protection for your space and reputation

We treat every property as if it were our own—because in many cases, it is.

As leaseholders ourselves, we understand what's at stake when you put a brand into a space—even temporarily. We take full responsibility for making everything work seamlessly.

We focus on execution, not experiments.

Pop Ups move fast. There's no room for missed details or unclear communication. Our team has managed hundreds of activations and knows how to deliver under pressure.

We care about neighborhoods, not just transactions.

The Pop Ups we support should add value—not disruption—to the blocks and buildings where they activate. We curate brands carefully and manage logistics responsibly.

• 150+ Pop Up activations annually across NYC, Miami, LA, and Chicago

• Deep neighborhood expertise in Manhattan's top retail corridors

• Trusted by global brands in fashion, beauty, lifestyle, and home

• Proven operational systems for production, marketing, and space management

We've worked with emerging designers, established brands, artists, and creative agencies—supporting activations that range from intimate gallery exhibitions to high-traffic sample sales.

Every Pop Up is different, but our process stays consistent:

1. Understand your goals We start by listening. What are you trying to achieve? Who's your audience? What does success look like?

2. Design a solution that fits We recommend services, spaces, and strategies based on your timeline, budget, and objectives—not a one-size-fits-all package.

3. Execute with precision From permits to paint colors, we manage every detail so nothing falls through the cracks.

4. Stay involved until it's done We don't hand off and disappear. Our team remains engaged throughout your activation to solve problems before they surface.

Brands choose us because:

• We eliminate the stress of coordinating multiple vendors

• We deliver professional results under tight timelines

• We understand NYC retail and what drives foot traffic

• We take full responsibility for making it work

Property owners choose us because:

• We protect their spaces and reputation

• We vet every brand and manage every activation

• We provide clarity, communication, and accountability

• We generate revenue without long-term commitments