TONAL X Parasol Workout Class
When strength meets community, good things happen! Earlier this year, we teamed up with TONAL, the smart gym that replaces standard gym equipment with tech that automatically tracks your progress.
Our goal was to bring our Parasol Members a one-of-a-kind activation: a FREE strength class led by pro TONAL coach Kristina Centenari right inside their pop-up at 188 Lafayette.
But this wasn't your typical sweat sesh. We wanted to do something special for our growing Membership community; something that felt exclusive, energizing, and worth showing up for. So, we hosted a raffle-style invite, open to anyone who followed @parasolprojects + @tonal on Instagram, tagged a workout buddy, and joined our free membership. In other words: simple, fun, and community-first! The raffle remained open for 2 weeks, and winners were picked for the ultimate Friday fitness upgrade.
The Class
On Friday, February 21st at 4PM, our Lafayette pop-up turned into a boutique fitness studio! Members and NYC influencers pulled up with friends, got sweaty with Kristina's dynamic strength training circuit, and left with a TONAL tote bag, water bottle, and wellness goodies in hand.
Shoutout to creators like @sherryyy_xia, @thecorporatedogmom, @avavescovi, and @charstar13 for joining and spreading the energy.
Why It Worked 📈
This event was about showing what membership at Parasol can feel like. Real moments. Real perks. Real connection.
By activating inside TONAL's beautifully built pop-up, we created an IRL moment that added value for everyone involved:
- TONAL got exposure to new audiences and engaged influencers in a meaningful, content-rich way.
- Parasol Members got an unforgettable (and free!) brand experience.
- And we proved that pop-ups aren't just for product, but they're playgrounds for community.
