For Immediate Release:



New York - March 13, 2017 - Parasol Projects is proud to present the Spring Edition of its Shop Share Pop-Up in collaboration with FOUR New York-based female designers: CARLEEN, MERICA LEE, NORVAL FINKELSTEIN and SHOP ARCHIPELAGO. The one-week pop-up run from MARCH 28, 2017 to APRIL 2, 2017.  On offer will be a wide range of uniquely and intimately crafted womenswear, accessories, and jewelry.  

The Spring Shop Share is very much an extension of the #MadeinNYC movement and will feature diverse outfits from their Spring and Summer collections including revisited white shirts by Norval Finkelstein, high waisted denim bell bottoms by Merica Lee, jackets inspired by the heritage American quilts by Carleen, and leather chokers by Shop Archipelago. This is an important opportunity to experience and support local female creativity and design.

Parasol Projects recently launched the SHOP SHARE PROGRAM, a shared co-retailing concept pop-up. Parasol Projects pairs emerging brands and designers under one roof, which helps reduce overall costs and allows more ambitious and dynamic brands to display their projects and ideas in prime NYC real estate.

The Spring Shop Share Pop-Up will be located at 2 Rivington Street, New York, NY, 10002 from March 28 to April 2. Open daily from 12-8pm. For more information, please visit:


Kelsy Parkhouse founded carleen in May of 2012 after receiving positive reviews for her thesis collection at Pratt Institute, where she also received the inaugural LIZ CLAIBORNE CONCEPT TO PRODUCT AWARD. Her founding collection drew inspiration from the handmade American quilt, a textile that continues to inform the CARLEEN aesthetic both visually and metaphorically. The line has enjoyed multiple mentions on VOGUE, among other press. To learn more, please visit


BROOKLYN MAGAZINE says that Merica Lee Jeans "are some of the most highly-coveted jeans in NYC." The classic military wide leg, high waisted design looks good on everyone. This style is great for all shapes, sizes and genders. Take the hem up and wear them with sneakers. Let the hem out and wear them with gigantic platforms. MERICA LEE jeans are made in NYC from 14 oz. raw Japanese denim. To learn more, please visit


Norval Finkelstein is EVE SINGER and JILL GALARNEAU, a textile designer and artist. Realizing the button-down shirt had replaced the tee shirt as their uniform they decided to bring their perspective and passion to this classic item. Their basic white shirt is a blank canvas for a continually expanding collection of original prints.  Their graphic, colorful designs are hand silk-screened on Japanese cotton in San Francisco and sewn in New York City. Due to hand-printing, each shirt is unique and is individually numbered. To learn more, please visit


SHOP-ARCHIPELAGO consists of a growing family of labels from the vast archipelago of INDONESIA and is empowering talented and creative craftspeople to access a global online marketplace. The hand-picked selections consist of contemporary accessories that are highly intricate, made with exquisite, lasting materials and always hand finished. SHOP-ARCHIPELAGO products are highly personalized and wardrobe-specific to create a fun, customer centric shopping experience for style-conscious women everywhere. To learn more, please visit


Parasol Projects is a full-time pop-up management company with different white box spaces around Soho, NoLita and the Lower East Side available for short-term retail & fine arts pop-ups. Parasol Projects works with global emerging and established artists, fashion designers, curators, galleries, and universities. For more information, please visit

Parasol Projects @ Rivington
2 Rivington St, New York NY 10012
March 28-April 2 / 12-8pm daily

Opening party: Tuesday, March 28 / 6-9pm
George Jackson, from The Naked Heroes will be DJing + drinks + Andre J* will be leading a meditation at 8pm.

Thursday, March 30 / 5-8pm: Embroidery workshop/participatory. Guests will have the chance to make their mark on a large textile hanging that will be installed in the space for weekend viewing. All supplies will be provided! 

Saturday, April 1 / 11am: Jessica from Fab Scrap will talk about textile recycling. 

PR Contact:
Parasol Projects
Clémence Mailly, (212-682-4966) -