pop-up shop

OCT 19-23, 2016

For her first pop-up Danielle Ribner, the designer of the New-York based brand Loup, presented a beautiful Fall/Winter collection at 2 Rivington. Customers enjoyed free embroidery with their purchase during the opening night.

It was really important for me that my Popup felt a part of the Lower East Side community, in which I've worked for the past 5 years. This space really helped show my brand's personality as well as embrace the personality of the neighborhood and its independent spirit. Everything was easy and move-in ready, and allowed me to create my own space. I just want to say thank you for Parasol and I can't wait to work with you again! xoxo Danielle Ribner


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