Let Your Ears Be Loved
PARASOL @ RIVINGTON
September 12 - September 21, 2014
Sennheiser hosted a nine day pop-up on the Lower East Side to launch the Urbanite, a brand new line of premium headphones. Their launch consisted of trials, events, and even contests for free headphones!
This launch gained a lot of attention for its unique scavenger hunt. Sennheiser hid 1,000 golden ear tickets in music-related stores throughout Lower Manhattan and Brooklyn. If you found one and brought it back, you were receiving a pair of Sennheiser Urbanites.
After their time in New York City, Sennheiser relocated to London to ring in the Urbanite there next.